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| Pagina 5 |
Autori: Dumitru CONSTANTINESCU, Corina Ana BORCOSI, Ion Dorin BUMBENECI
Articol:
PROXIMITY MANAGEMENT IN CRISIS CONDITIONS
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| Pagina 15 |
Autori: Luigi DUMITRESCU, Mircea FUCIU
Articol:
THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING
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| Pagina 25 |
Autori: Tudor NISTORESCU, Cristina PLOSCARU
Articol:
IMPACT OF ECONOMIC AND FINANCIAL CRISIS IN THE CONSTRUCTION INDUSTRY
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| Pagina 37 |
Autori: Raluca COMIATI, Ioan PLAIAS
Articol:
THE IMPACT OF ENDORSERS CHARACTERISTICS ON CONSUMERS’ REACTION TO THE ADS
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| Pagina 49 |
Autori: Eugen BURDUS, Cristina ALPOPI
Articol:
THE INTERNATIONALIZATION OF BUSINESS AS AN OPTION IN THE MARKETING STRATEGY OF THE ENTREPRENEUR
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| Pagina 57 |
Autori: Jasmina GRZINIC
Articol:
SUSTAINABLE DEVELOPMENT OF HIGHLY TOURISTIC REGION OF ISTRIA
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| Pagina 65 |
Autori: Adriana SCHIOPOIU BURLEA, Carmen RADU, Liviu CRACIUN, Costel IONASCU, Marius MITRACHE, Radu LOLESCU
Articol:
THE RELATIONSHIP BETWEEN FINANCIAL CRISIS, CORRUPTION, AND CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA
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| Pagina 73 |
Autori: Afsar BILAL
Articol:
DETERMINANTS OF CUSTOMER LOYALTY AND PROPOSING A CUSTOMER LOYALTY MODEL FOR THE BANKING SECTOR OF PAKISTAN
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| Pagina 91 |
Autori: Muhammad Masroor ALAM
Articol:
EFFECT OF MARKET ORIENTATION ON SMALL BUSINESS PERORMANCE IN SMALL TOWN IN MALAYSIA: AN EMPRICAL STUDY ON MALAYSIAN SMALL FIRMS
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| Pagina 105 |
Autori: Claudiu George BOCEAN, Catalina Soriana SITNIKOV
Articol:
NEW PATTERNS IN SCHEDULING WORKING TIME
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| Pagina 115 |
Autori: Ion BOTESCU
Articol:
THE TRAINING OF INTERNATIONAL MANAGERS – SUCCESS FACTOR IN INTERNATIONAL BUSINESS
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| Pagina 121 |
Autori: Ion STANCU, Sanda TREANTA, Laurentiu-Ionut DUMITRU
Articol:
HELSINKI CORRIDORS – WAYS OF EUROPEAN EXPANSION AND DEVELOPMENT
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| Pagina 137 |
Autori: Ovidiu I. MOISESCU, Andrej BERTONCELJ
Articol:
A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS
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| Pagina 146 |
Autori: Erika KULCSAR
Articol:
DISCRIMINANT ANALYSIS IN MARKETING RESEARCH
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| Pagina 153 |
Autori: Maria Carmen IORDACHE, Ionela RIZEA, Denisa PARPANDEL
Articol:
INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION
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