| |
| Pagina 5 |
Authors: Dumitru CONSTANTINESCU, Corina Ana BORCOSI, Ion Dorin BUMBENECI
Title:
PROXIMITY MANAGEMENT IN CRISIS CONDITIONS
|
| Pagina 15 |
Authors: Luigi DUMITRESCU, Mircea FUCIU
Title:
THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING
|
| Pagina 25 |
Authors: Tudor NISTORESCU, Cristina PLOSCARU
Title:
IMPACT OF ECONOMIC AND FINANCIAL CRISIS IN THE CONSTRUCTION INDUSTRY
|
| Pagina 37 |
Authors: Raluca COMIATI, Ioan PLAIAS
Title:
THE IMPACT OF ENDORSERS CHARACTERISTICS ON CONSUMERS’ REACTION TO THE ADS
|
| Pagina 49 |
Authors: Eugen BURDUS, Cristina ALPOPI
Title:
THE INTERNATIONALIZATION OF BUSINESS AS AN OPTION IN THE MARKETING STRATEGY OF THE ENTREPRENEUR
|
| Pagina 57 |
Authors: Jasmina GRZINIC
Title:
SUSTAINABLE DEVELOPMENT OF HIGHLY TOURISTIC REGION OF ISTRIA
|
| Pagina 65 |
Authors: Adriana SCHIOPOIU BURLEA, Carmen RADU, Liviu CRACIUN, Costel IONASCU, Marius MITRACHE, Radu LOLESCU
Title:
THE RELATIONSHIP BETWEEN FINANCIAL CRISIS, CORRUPTION, AND CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA
|
| Pagina 73 |
Authors: Afsar BILAL
Title:
DETERMINANTS OF CUSTOMER LOYALTY AND PROPOSING A CUSTOMER LOYALTY MODEL FOR THE BANKING SECTOR OF PAKISTAN
|
| Pagina 91 |
Authors: Muhammad Masroor ALAM
Title:
EFFECT OF MARKET ORIENTATION ON SMALL BUSINESS PERORMANCE IN SMALL TOWN IN MALAYSIA: AN EMPRICAL STUDY ON MALAYSIAN SMALL FIRMS
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| Pagina 105 |
Authors: Claudiu George BOCEAN, Catalina Soriana SITNIKOV
Title:
NEW PATTERNS IN SCHEDULING WORKING TIME
|
| Pagina 115 |
Authors: Ion BOTESCU
Title:
THE TRAINING OF INTERNATIONAL MANAGERS – SUCCESS FACTOR IN INTERNATIONAL BUSINESS
|
| Pagina 121 |
Authors: Ion STANCU, Sanda TREANTA, Laurentiu-Ionut DUMITRU
Title:
HELSINKI CORRIDORS – WAYS OF EUROPEAN EXPANSION AND DEVELOPMENT
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| Pagina 137 |
Authors: Ovidiu I. MOISESCU, Andrej BERTONCELJ
Title:
A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS
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| Pagina 146 |
Authors: Erika KULCSAR
Title:
DISCRIMINANT ANALYSIS IN MARKETING RESEARCH
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| Pagina 153 |
Authors: Maria Carmen IORDACHE, Ionela RIZEA, Denisa PARPANDEL
Title:
INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION
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