Table of Contents

 
Page 7 Authors: Tudor NISTORESCU, Cătălin Mihail BARBU, Claudia Cristina PLOSCARU
Title: BRAND - PRODUCT INTERDEPENDENCE
Page 14

Authors: Hyuk KIM
Title: EXPLORING AN EMERGING FIELD: THE IMPLICATIONS OF GLOBAL SOCIAL ENTREPRENEURSHIP

Page 31 Authors: Ionuţ Cosmin BĂLOI
Title: AN ANALYSIS OF THE ENTREPRENEURIAL POTENTIAL IN OLTENIA TOURIST REGION
Page 41

Authors: Omotayo OYENIYI
Title: CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS

Page 52 Authors: Shahriar AZIZI, Vahid HOSSEINABADI
Title: A CONTENT ANALYSIS OF THE MISSION STATEMENTS OF IRAN, TURKEY, INDIA AND UNITED STATES PHARMACEUTICAL COMPANIES
Page 67

Authors: Gheorghe PREDA
Title: ORGANIZATIONAL AMBIDEXTERITY AND COMPETITIVE ADVANTAGE: TOWARD A RESEARCH MODEL

Page 75 Authors: Madlena NEN
Title: THE IMPROVEMENT IN THE QUALITY OF LEARNING IN EUROPE’S HIGHER EDUCATION INSTITUTIONS
Page 84

Authors: Roxana Valentina GÂRBEA
Title: TOURIST ATTRACTIVENESS OF THE URBAN ENVIRONMENT IN MOLDAVIA

Page 91 Authors: Tatiana-Camelia DOGARU
Title: CONTRACTING OUT THE PENSIONS SYSTEM IN ROMANIA
Page 103

Authors: Nicoleta Valentina FLOREA, Constanţa POPESCU
Title: WAYS OF REDUCING THE IMPACT OF STRESS ON HUMAN CAPITAL PERFORMANCE