Table of Contents

 
Page 7 Authors: Marina OCHKOVSKAYA
Title: BUCHAREST AS A CITY BRAND: HOW TO ATTRACT RUSSIAN TOURISTS
Page 25

Authors: Azman ISMAIL, Mohd Ridwan ABD RAZAK
Title: EFFECT OF JOB SATISFACTION ON ORGANIZATIONAL COMMITMENT

Page 41 Authors: Pallabi MISHRA
Title: CAN MONEY BUY CONVENIENCE: A STUDY ON INCOME AS A MOTIVATOR OF ONLINE SHOPPING?
Page 57

Authors: Roxana CIOCLOV, Remus Ionuț NAGHI, Monica BOLDEA
Title: COMPLEMENTARITY BETWEEN THE FUNCTIONS AND INSTRUMENTS OF INTERNAL MARKETING AND HUMAN RESOURCE MANAGEMENT

Page 79 Authors: Ioana Nicoleta ABRUDAN
Title: INFLUENCE FACTORS FOR STORE FORMAT CHOICE IN THE APPAREL AND FOOTWEAR MARKET
Page 91

Authors: Sabina Mădălina ŞOMĂCESCU, Cătălin Mihail BARBU, Tudor NISTORESCU
Title: INVESTIGATING THE RELATIONSHIP BETWEEN ORGANIZATIONAL COMMUNICATION AND ORGANIZATIONAL CULTURE

Page 101 Authors: Nicoleta Valentina FLOREA, Raluca GÎLMEANU MANEA)
Title: LEADERSHIP COMMUNICATION- AN EFFICIENT WAY TO MOTIVATE HUMAN CAPITAL
Page 118

Authors: Adrian Nicolae CAZACU
Title: SYSTEMIC APPROACH OF THE CONSUMER BEHAVIOR

Page 126 Authors: Amal LAALOU, Lamia EL GUERMAI
Title: THE CORRELATION BETWEEN THE HUMAN RESOURCES MANAGEMENT PRACTICES AND THE COMPANY’S PERFORMANCE: CASE OF THE «SOURCE MARRAKECH» COMPANY