Table of Contents

Page 151 Authors: Dakare OLAMITUNJI,Ikenwa KENNETH
Title: AN EXAMINATION AND CRITIQUE OF THE OUTSOURCING CONCEPT AND PRAXIS
Page 164 Authors: Preethi PERERA,Nalin ABEYSEKERA,Dinesh SAMARASINGHE
Title: POTENTIAL ASSOCIATION OF PRIVATE UNIVERSITY BRANDING EFFOTS WITH PERCEPTIONS AND ATTITUDES OF PROSPECTIVE STUDENTS: A STUDY IN SRI LANKA

Page 180

Authors: Cătălin Mihail BARBU
Title: ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING

Page 188 Authors: Luminita Stefania BODEA,Cristian DUTU
Title: THE CONSEQUENCES OF STRATEGIC ORIENTATION OF THE FIRM ON BUSINESS PERFORMANCE

Page 201 Authors: Satheeka KAVISEKERA,Nalin ABEYSEKERA
Title: EFFECT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY OF ONLINE COMPANIES
Page 217 Authors: Oana BĂRBULESCU,Ioan Constantin ENACHE
Title: INFLUENCE FACTORS FOR LEASING MARKET CONTRACTS

Page 225 Authors: Hassan ABBAR, Salma ECHCHARQY
Title: THE CORRELATION BETWEEN STRATEGIC PLANNING AND ECONOMIC MOROCCAN SME’S PERFORMANCE
Page 243

Authors: Soumaya HERGLI
Title: THE IMPACT OF IFRS NORMS ON INTERNAL GOVERNANCE MECHANISMS WITH REGARD TO SOCIO-ECONOMIC CONTEXT

Page 264 Authors: Nataliia PARKHOMENKO
Title: PREDICTING OF THE DEVELOPMENT OF THE ENTERPRISE BY USING NEURAL NETWORK TOOLS
Page 275

Authors: Silvia PUIU
Title: STUDY REGARDING MANAGEMENT OF LEARNING AND TEACHING PROCESS

Page 283 Authors: Radu OGARCĂ, Liviu CRĂCIUN,Laurențiu MIHAI Title: LEADERSHIP STYLES IN SMES: AN EXPLORATORY STUDY IN ROMANIA
Page 299

Authors: Hawa JALLOW, Omkar DASTANE
Title: EFFECT OF SALES PROMOTION SCHEMES ON PURCHASE QUANTITY: A STUDY OF MALAYSIAN CONSUMERS

Page 321 Authors: Abass Olufemi Adebowale,Oyetayo Yeside Abiodun
Title: SERVICE QUALITY MEASUREMENT AND DEMAND FOR INSURANCE: AN EMPIRICAL STUDY FROM NIGERIAN INSURANCE INDUSTRY
Page 336

Authors:Georgeta SOAVA,Mircea RADUTEANU
Title: STUDY ON LABOR CHARACTERISTICS IN NETWORK ECONOMY

Page 349 Authors: Maria Cristina BOȘOTEANU
Title: THE USE OF ACCOUNTING INFORMATION IN DECISION MAKING: THE CASE OF ROMANIA
Page 361 Authors: Mirela SIRBU,Doina ROSCA,Carmen PUIU
Title: INDIVIDUALISM VERSUS COLLECTIVISM IN ECONOMIC ORGANIZATIONS FROM SOUTH-WEST OLTENIA REGION