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Table of Contents

Page 07 Authors: Constantin ROȘCA, Nicolae ISTUDOR, Nicolae SICHIGEA
Title: THE COMOR PROJECT – A MULTI-CRITERIA RESEARCH OF ORGANIZATIONAL CULTURE IN ROMANIA
Page 23 Authors: Tudor NISTORESCU, Daniela FUNDEANU
Title: EMPIRICAL RESEARCH ON THE CHARACTERISTICS OF CLUSTERS IN ROMANIA AND THE IMPACT ON THE ENTREPRENEURIAL ENVIRONMENT
Page 40

Authors: Pranav KUMAR, Sany Sanuri Mohd. MOKHTAR
Title: FEMALE SHOPPERS’ OUTLOOK OF FIRMS’ FAIRNESS IN MARKETING COMMUNICATIONS AND DISTRIBUTION CHANNELS

Page 61 Authors: Figen SEVİNÇ, Tülay GÜZEL
Title: SUSTAINABLE YACHT TOURISM PRACTICES
Page 77 Authors: Florian Lukas SEIZER
Title: THE INFLUENCE OF LINE EXTENSION STRATEGIES BY PREMIUM BRANDS ON BRAND EQUITY: CULTURAL DIFFERENCES BETWEEN GERMANY AND THAILAND
Page 106 Authors: Mohammed BELAL UDDIN
Title: EVALUATION OF THEORETICAL PARADIGMS OF INTERFIRM RELATIONSHIP FORMATION
Page 115 Authors: Oana ȚUGULEA, Claudia STOIAN (BOBÂLCĂ)
Title: CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS
Page 124

Authors: Erika KULCSÁR, Sándor TÉGLÁS
Title: IN THE MAZE OF E-COMMERCE. ONLINE TRADE DEFINING VARIABLES IN ROMANIA
Page 139 Authors: Monica LOGOFĂTU, Cristian ȘTEFĂNESCU
Title: ANALYSIS OF EARNINGS TRENDS IN THE EDUCATION SECTOR IN ROMANIA
Page 151

Authors: Daniela POPESCU, Sorina GÎRBOVEANU
Title: THE MANAGEMENT TOOLS USED IN THE DECISION-MAKING PROCESS
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