Authors Guide

            MANAGEMENT & MARKETING journal receives articles in the field of management and marketing. It’s recommended that papers should be well structured in order to assure clarity for content and the essence of the approached theme. All articles must present original research that weren’t published or sent for publishing before.
The articles will be edited in English. The format of paper will be:

Paper’s title
This must be concise and resume adequately the article’s content.

Their names will be written under the article’s title, specifying: scientific title, university, location, country and e-mail.

This presents in a succinct way the paper (about 150 words). The scientific domain in which the article fits, scientific challenges, solutions and important results obtained together with the implications must all be mentioned. The main purpose is to highlight the relevance, originality and quality of research. It’s not recommended to cite other authors in this paragraph. The abstract is not an introduction and it’s not only enumerating the problems presented in the article.

There will be chosen 4-7 keywords (words or expressions) in order to catch the article’s essence. It’s recommended to start with those having a more generally character, continuing with the particular ones, included in or derived from the abstract’ ideas.

Its function is to establish the context of the presented paper. It describes the scientific frame of the paper, approached challenges and their importance in research, the scientific hypothesis of the article and the methodology used and also the structure of paper’s paragraphs.

Paper’s content
This must be carefully organized, using titles and subtitles in order to highlight the content and also its clarity. There must be taken into account the following: using the recognized terminology in the field in order to describe subjects and experimental procedures used for collecting and analyzing data; including detailed methods, so that readers can follow the material’s presentation; presenting results in a clear and succinct way; analysis and interpretation of research results’ implications and their impact, both in a global and also in a specific way.

These highlight the main points of the paper, but they don’t have to cite the summary. They can contain important aspects linked to the paper’s importance or can offer suggestions regarding its applications or directions for extending research.

These must be relevant, recent, existing the possibility for every researcher to consult them. Each reference must be cited within the article, motivating in a clear way the scientific contribution of the author. It’s not recommended to refer to unpublished papers.

Format conditions:

Page format will be: Custom size
          Width 17 cm
          Height 24 cm
          Margins: Top 2 cm
                         Bottom 2 cm
                         Inside 2 cm
                         Outside 2 cm
           Paper font: Arial
           Title: 14 pt
           Authors: 11 pt (Name, Faculty, University)
           Paper text: 10 pt.

Tables and graphics will be inserted as objects – Microsoft Word Pictures, without exceeding paper’s dimensions. Under each graphic or above each table, the corresponding word for them “Table” or “Figure” must be centered, followed by the corresponding number (“1”, “2” etc) and by a title, also centered and written with bold. Each table or graphic must be mentioned in the article’s text.

Equations will be written with the equation editor.

Quotes in the article’s text
When the article refers to previous research, there will be used the following quotation ways:

There won’t be used footnotes.

References will be written with Normal, not in a table, in an alphabetical way, at the end of the article. Author’s name will be normally written, papers’ titles will be written normally and between commas, and the publisher’s name will be written with Italic.


Important remarks

Open Access