Revista Management & Marketing Craiova



Page 7	Autori: Marina OCHKOVSKAYA Articol: BUCHAREST AS A CITY BRAND: HOW TO ATTRACT RUSSIAN TOURISTS

Page 25	Autori: Azman ISMAIL, Mohd Ridwan ABD RAZAK Articol: EFFECT OF JOB SATISFACTION ON ORGANIZATIONAL COMMITMENT

Page 41	Autori: Pallabi MISHRA Articol: CAN MONEY BUY CONVENIENCE: A STUDY ON INCOME AS A MOTIVATOR OF ONLINE SHOPPING?

Page 57	Autori: Roxana CIOCLOV, Remus Ionuț NAGHI, Monica BOLDEA Articol: COMPLEMENTARITY BETWEEN THE FUNCTIONS AND INSTRUMENTS OF INTERNAL MARKETING AND HUMAN RESOURCE MANAGEMENT

Page 79	Autori: Ioana Nicoleta ABRUDAN Articol: INFLUENCE FACTORS FOR STORE FORMAT CHOICE IN THE APPAREL AND FOOTWEAR MARKET

Page 91	Autori: Sabina Mădălina ŞOMĂCESCU, Cătălin Mihail BARBU, Tudor NISTORESCU Articol: INVESTIGATING THE RELATIONSHIP BETWEEN ORGANIZATIONAL COMMUNICATION AND ORGANIZATIONAL CULTURE

Page 101	Autori: Nicoleta Valentina FLOREA, Raluca GÎLMEANU MANEA) Articol: LEADERSHIP COMMUNICATION- AN EFFICIENT WAY TO MOTIVATE HUMAN CAPITAL

Page 118	Autori: Adrian Nicolae CAZACU Articol: SYSTEMIC APPROACH OF THE CONSUMER BEHAVIOR

Page 126	Autori: Amal LAALOU, Lamia EL GUERMAI Articol: THE CORRELATION BETWEEN THE HUMAN RESOURCES MANAGEMENT PRACTICES AND THE COMPANY’S PERFORMANCE: CASE OF THE «SOURCE MARRAKECH» COMPANY