Revista Management & Marketing Craiova

Page 01	CUPRINS
Page 07	Autori: Cosmin-Florin LEHENE, Anca BORZA Articol: PROBLEMS IN STRATEGIC ALLIANCES – SHOULD WE TERMINATE THE COLLABORATION? EMPIRICAL EVIDENCE FROM NORTH-WEST REGION ROMANIA

Page 30	Autori: Adrian Nicolae CAZACU Articol: THE INFORMATIONAL CONTRIBUTION OF VARIED INFLUENCES ON THE DECISION IN THE ANIME CULTURE E-MARKETING

Page 47	Autori: Mark AZAVEDO, John WALSH Articol: ARTISANAL FOOD PRODUCTION AND MARKETING IN THE PERTH AREA OF WESTERN AUSTRALIA: SOME PRELIMINARY INDICATIONS OF DIFFICULTIES WITH CLASSICAL ECONOMICS AND SUPPLY CHAIN THEORY

Page 58	Autori: Loredana VĂCĂRESCU, HOBEANU Articol: THE HIGHLIGHTING OF THE DECISIONS IN THE MANAGEMENT PROCESS

Page 74	Autori: Cristian ȘTEFĂNESCU, Monica LOGOFĂTU Articol: DEVELOPMENT AND TESTING OF A MULTI-DIMENSIONAL MODEL FOR MEASURING GENERAL ORGANIZATIONAL PERFORMANCE

Page 89	Autori: Daniela TULEU Articol: CONSEQUENCES OF SOCIAL MEDIA TECHNOLOGIES ADOPTION ON CRM CAPABILITIES AND FIRM PERFORMANCE

Page 98	Autori: Mihaela-Simona, SUBTIRELU, Adina TURCU-STIOLICA, Florin-Ananu VREJU, Johny NEAMTU Articol: THE STUDY ON THE MEDICAL ADHERENCE OF PATIENTS TO RHEUMATOID ARTHRITIS TREATMEN

Page 107	Autori: Olufemi OGUNKOYA Articol: STRATEGIC ENTREPRENEURSHIP AND COMPETITIVE ADVANTAGE IN NIGERIA BANKING INDUSTRY