Table of Contents

 
Pagina 7 Authors: Zsófia KENESEI, , Tamás GYULAVÁRI, László SEER
Title: THE ROLE OF MARKETING IN CORPORATE COMPETITIVENESS: MARKETING PRACTICE ANALYSIS OF HUNGARIAN COMPANIES
Pagina 29

Authors: Tudor NISTORESCU. Cătălin Mihail BARBU, Roxana DUMITRIU
Title: TRADEMARK VS BRAND: A CONCEPTUAL APPROACH

Pagina 38 Authors: Elena BERTEA, Adriana ZAIŢ
Title: SCALE VALIDITY IN EXPLORATORY STAGES OF RESEARCH
Pagina 47

Authors: Naveed R. KHAN, Marinah AWANG, Arsalan Mujahid GHOURI
Title: IMPACT OF E-RECRUITMENT AND JOB-SEEKERS PERCEPTION ON INTENTION TO PURSUE THE JOBS

Pagina 58 Authors: Adina CONSTANTINESCU, Tudor NISTORESCU
Title: THE ONLINE COMMUNICATION MIX FOR TOURISM DESTINATIONS STUDY CASE ON ROMANIAN TOURISM DESTINATIONS
Pagina 71

Authors: Mihai Constantin Razvan BARBU
Title: STUDY ON THE ETHICS OF THE COACHES OF PUBLIC SPORTS CLUBS IN ROMANIA

Pagina 91 Authors: Shahriar AZIZI, Shahram Jamali KAPAK
Title: FACTORS AFFECTING OVERALL BRAND EQUITY: THE CASE OF SHAHRVAND CHAIN STORE
Pagina 104

Authors: Claudia BOBÂLCĂ
Title: STUDY OF CUSTOMERS’ LOYALTY: DIMENSIONS AND FACETS

Pagina 115 Authors: Carmen IORDACHE
Title: SHAPES AND TOURISM DEVELOPMENT STRATEGIES OF URBAN AREA
Pagina 123

Authors: G. BALACHANDAR, N. PANCHANATHAM, K. SUBRAMANIAN
Title: QUALITY OF WORK LIFE THE POWER OF INSURANCE COMPANY: IMPACT OF PERSONAL FACTORS ON THE QUALITY OF WORK LIFE OF THE OFFICERS

Pagina 134 Authors: Daniela POPESCU, Adriana SCRIOŞTEANU, ANDREI POPESCU
Title: TOTAL PRODUCTIVE MAINTENANCE, A CENTRAL PREOCCUPATION OF THE MANAGERS
Pagina 141

Authors: Alina MOROŞANU
Title: EMPIRICAL STUDY OF DIFFERENT FACTORS EFFECTS ON Title:S PUBLICATION REGARDING SURVEY INTERVIEWER CHARACTERISTICS USING MULTILEVEL REGRESSION MODEL

Pagina 157 Authors: Lavinia DOVLEAC, Marius BĂLĂŞESCU
Title: PARTICULARITIES OF MARKETING DECISIONS FOR INNOVATIVE COMPANIES FROM HIGH-TECH INDUSTRY
Pagina 173

Authors: Amir S. GOHARDANI, Folke BJÖRK
Title: A CONCEPTUAL DISASTER RISK REDUCTION FRAMEWORK FOR HEALTH AND SAFETY HAZARDS IN THE CONSTRUCTION INDUSTRY

Pagina 157 Authors: Roxana Valentina GÂRBEA
Title: URBAN TOURISM BETWEEN CONTENT AND ASPIRATION FOR URBAN DEVELOPMENT